Crafting bold cross-sector communication strategies, brand identities and campaigns for industry-leading and emerging brands
Gem has led multi-disciplinary design teams responsible for crafting effective communication strategies, brand identities and campaigns for industry-leading brands in the consumer health, FMCG, beauty, corporate B2B, telecoms, beverage and retail industries (including Roche, Pfizer, Coca-Cola, UNILEVER, Subaru, Honda, Nike, Guinness). He thrives on the importance of creating powerful storytelling and stimulating visual communications to support businesses’ mandates by ensuring strong design aesthetics across the whole creative process from concept to print/digital-ready artwork.
He has widened his perspective and challenged his creative abilities by taking on humanitarian-focused clients in the UK, Europe and Asia to raise awareness of human rights challenges facing marginalised individuals and communities such as refugees, land mine survivors, human rights defenders and legal activists. He has conceptualised and delivered award-winning campaigns and used his design skills and creative flair to produce creative print, web and digital campaigns to help raise the profile of international and local charities, NGOs and academic institutes.
